The platform that measures
what events forget to measure
From pre-event diagnostic to field observation and final report — every step of the event cycle in one place. Built on a validated neuroscience methodology. Designed for the professionals who produce and commission events.
One platform.
One scientific framework.
NeuroEvents is a SaaS platform that applies a validated neuroscience methodology to the full cycle of a professional event — from design to post-event evaluation.
It covers every moment that matters: the pre-event design decisions, what happens in the room during the event, and what attendees retain the day after. All in one place, with a single measurement engine.
The platform scores every event across 4 cognitive dimensions — giving you a structured, evidence-based picture of what worked, what didn't, and exactly where to improve.
7 steps from
brief to final report
The platform covers the entire event cycle — before, during and after. Each step feeds the next, building a complete picture of cognitive and emotional impact.
Event configuration
Set up the event: name, date, type, number of attendees and days. This creates the workspace for the full evaluation cycle.
Pre-event diagnostic
The organiser completes a structured questionnaire about the planned agenda, F&B, sensory environment and spatial design. The platform scores each area, flags risks and generates prioritised recommendations — before any decision is final. Custom dossiers for the client and each provider/department are included in the diagnosis.
Agenda builder
Build the full agenda block by block — each session classified by cognitive type (keynote, workshop, social, F&B, break, etc.). The system detects overload patterns: blocks that are too long, missing cognitive resets, poor F&B timing. Supports multi-day events and Excel import.
Field observation module
Someone from your own team captures behavioural indicators in real time during the event — differentiated by session type. Cognitive sessions, F&B moments and social activities each have their own indicator set. Non-observable blocks are excluded from analysis. Timestamps and notes are saved per block.
Attendee questionnaire V.A — end of event
A short validated questionnaire sent to attendees immediately after the event closes, while the experience is still fresh. Captures immediate cognitive and emotional state.
Attendee questionnaire V.B & V.C — next day + organising team
V.B is sent the following day to measure retention and consolidation — what actually stayed in memory 24 hours later. V.C is completed by the organising team to capture their operational perspective.
Audit report
The platform generates a complete audit report combining all data: pre-event scoring, field observations and post-event responses. Scored across 4 cognitive dimensions with alerts and prioritised recommendations. The report goes through a validation step before being delivered to the client.
Three modules that
cover the full event cycle
Each module is designed for a specific moment in the event lifecycle. Together, they create a complete and traceable evaluation chain.
Pre-event diagnostic
The most valuable step — it creates impact before the event even takes place. The organiser fills in a structured questionnaire and gets a scored diagnosis with prioritised alerts and recommendations.
- Questionnaire structured around 5 evaluation areas
- Scoring across 4 cognitive dimensions
- Colour-coded alerts: critical, warning, optimal
- Prioritised recommendations by area
- Custom dossier for the client (PDF)
- Separate briefs for each vendor/department
Field observation
A real-time behavioural capture tool, used by someone from your own team during the event. Each session type has its own tailored indicator set — no noise from irrelevant data.
- 5 observation modes: Cognitive, F&B, Social, Snapshot, None
- Cognitive indicators: attention, posture, participation, environment
- F&B indicators: food quality, hydration, timing, space
- Social indicators: group energy, connection, emotional tone
- Non-observable blocks excluded from analysis
- Notes and timestamps per block saved in real time
Audit report
The final deliverable. Combines pre-event scoring, field observations and post-event questionnaire responses into a structured, client-ready report.
- Scored across 4 cognitive dimensions with traffic-light indicators
- Area-by-area breakdown with risks and recommendations
- Field observation highlights per session block
- Post-event attendee data: immediate recall + next-day retention
- Organising team evaluation included as separate dimension
- Validated before delivery to the client
Frequently asked
questions
Apply for pilot access
We're currently selecting pilot partners for the first validated cases. Access is selective — we're looking for the right event, team and timing.
- Full platform access for one event
- Pre-event diagnostic + agenda analysis
- Field observation module
- Complete audit report
- No subscription cost in this first phase